CURREX has a deep understanding of biomechanics, gait analysis and foot typology. In the e-commerce sector, however, the conversion rate was low because potential customers did not know their own foot type - a key factor in choosing the right insole. The aim was to combine this expert knowledge with AI technology to automate the selection process and increase online sales.

At the same time, CURREX wanted to position itself clearly as a digital innovation driver in the market. Merantix Momentum was chosen as a partner to integrate AI into the business model in a scalable and strategic way.

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We developed a computer vision pipeline for the automated analysis of foot images: First, the foot is segmented and then classified. Based on this classification, the appropriate insole is assigned - taking sport-specific requirements into account. The solution was integrated into the CURREX website as an interactive web application.

Due to the success of the project, a further system was implemented: a video-based gait analysis for extracting biomechanical key points, recognizing stance phases and calculating relevant gait parameters. Both systems are operated by Merantix Momentum, continuously improved and optimized for scalability.

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CURREX has successfully positioned itself as a digital pioneer in the market and was honored with the ISPO Award 2022 for its innovative approach.