Promoting digital innovation in the automotive sector with AI
The customer
The challenge
Porsche Digital sought assistance in evaluating and assessing Generative AI (GenAI) solutions to optimize their workflows. During internal ideation processes, their team had pinpointed 15 potential use cases where they believed inefficiencies could be addressed using GenAI tools. They enlisted Merantix Momentum to help assess the technical feasibility of these use cases and to perform detailed technical evaluations for the most promising ones. This initiative aimed to streamline operations and enhance productivity by integrating advanced AI technologies into their processes.
Solution
We carried out high-level technical feasibility assessments for 15 use cases to identify the most promising ones technically and prioritized 6 for detailed analysis. In these deep dives, we deconstructed each use case into its main features, assessed critical considerations for implementation, identified potential vendors or technologies, and evaluated solutions across predefined technical dimensions, including a risk assessment for foreseeable issues.
Results & effects
Through our collaboration, Porsche Digital gained a comprehensive understanding of the technical requirements and considerations for their AI use case ideas. They acquired a detailed overview of applicable AI solutions and tools, enhancing their grasp of state-of-the-art market solutions. This initiative led to a structured decision-making process about which use cases to pursue within Forward31.
15
6
Overview
- Digital subsidiary of Porsche AG
- Headquarters in Ludwigsburg, Germany
- Focus on digital products and business models
- Responsible for Forward31 to develop new business ideas
- AI Use Case Assessment
- Technical Feasibility Analysis
- Recommendations for Use Case Implementation