Promoting digital innovation in the automotive sector with AI

The customer

Porsche Digital, a subsidiary of Porsche AG, is headquartered in Ludwigsburg, Germany, and focuses on advancing digital technologies to shape the future of the premium automotive industry. The company excels in creating innovative products and business models to enhance driving experiences and customer engagement. Porsche Digital also manages Forward31, a company builder that develops new digital business models extending beyond traditional automotive boundaries.

The challenge

Porsche Digital sought assistance in evaluating and assessing Generative AI (GenAI) solutions to optimize their workflows. During internal ideation processes, their team had pinpointed 15 potential use cases where they believed inefficiencies could be addressed using GenAI tools. They enlisted Merantix Momentum to help assess the technical feasibility of these use cases and to perform detailed technical evaluations for the most promising ones. This initiative aimed to streamline operations and enhance productivity by integrating advanced AI technologies into their processes.

Solution

We carried out high-level technical feasibility assessments for 15 use cases to identify the most promising ones technically and prioritized 6 for detailed analysis. In these deep dives, we deconstructed each use case into its main features, assessed critical considerations for implementation, identified potential vendors or technologies, and evaluated solutions across predefined technical dimensions, including a risk assessment for foreseeable issues.

Results & effects

Through our collaboration, Porsche Digital gained a comprehensive understanding of the technical requirements and considerations for their AI use case ideas. They acquired a detailed overview of applicable AI solutions and tools, enhancing their grasp of state-of-the-art market solutions. This initiative led to a structured decision-making process about which use cases to pursue within Forward31.

15

Use cases were checked for technical feasibility

6

Use cases evaluated as part of a deep dive for roadmap planning and risk analysis, as well as purchase and purchase recommendations

Overview

About the company
  • Digital subsidiary of Porsche AG
  • Headquarters in Ludwigsburg, Germany
  • Focus on digital products and business models
  • Responsible for Forward31 to develop new business ideas
Implemented services
  • AI Use Case Assessment
  • Technical Feasibility Analysis
  • Recommendations for Use Case Implementation
Project period
11/2023 - 12/2023
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Contact us

  • Critical and holistic evaluation of the approach
  • Development of guidance for reliable implementation
  • Free of charge and without obligation
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Contact us

  • Critical and holistic evaluation of the approach
  • Development of guidance for reliable implementation
  • Free of charge and without obligation
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
We would like to get to know you!

Start your AI journey with us now

Subscribe now to the Merantix Momentum Newsletter.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.